In a world of copycats and red oceans, you need to:
Sell the biggest idea
There are lots of ideas inside a brand. Features are ideas. Benefits are ideas. Outcomes are ideas. But above them all is The Biggest Idea: the belief customers buy into. We help you build that idea — and use it to reposition you where 100X growth is possible.
The Book
The new positioning playbook for DTC founders
Your customer is staring down an aisle of 40 products that look like yours. The Biggest Idea helps her eliminate 39 of them so she can get back to her car faster.
Pre-order nowResults in the wild
Real results from the positioning strategy and implementation work I do for clients in B2C.
“Abi took a very structured approach to background research, customer research, and suggested a positioning and messaging approach that is fresh and focused. She helped us take our copy, which was already pretty good, up a few levels.”
— Rina Nir, CEO @ RadBee
Done For You Growth Strategy
Ideal for DTC founders who feel called to play bigger. We:
- Reposition your brand where 100X growth is possible
- Change the buying rules so your brand becomes the obvious choice
- Create a manifesto that gets your whole team pulling in the same direction + makes you gloriously uncopyable
Custom engagements
We also offer custom services like:
- Copy chiefing → take the blah out of your copy
- Messaging audits → put your existing big idea to the test
- Copy coaching → turn your team into persuasion powerhouses
About me
A decade of helping businesses bust through growth ceilings
I’m Abi Prendergast — and I’m really f*cking good at writing copy. But here’s the funny part… you can’t hire me to do it. In fact, no one can.
Because working with 150+ brands and generating $1Ms in revenue with my copy has shown me it was never about the words. Not really. It’s about the strategy that underpins it.
I am, of course, talking about positioning. AKA what gets you into rooms where you have to squint real hard to see the growth ceiling.
Having a world-class product won’t get you into that room. You need a world-class idea — and that’s exactly what I’ll help you find.